Comparing PaymentIQ to other platforms
Aug 17, 2025
Fluid
Explore the key differences between two payment platforms catering to Malta's iGaming market, focusing on compliance, fraud prevention, and scalability.
Looking for the right payment solution for Malta's iGaming market? Here's what you need to know:
PaymentIQ offers a reliable system with broad payment options, multi-currency support, and a focus on compliance. It's ideal for large-scale operators but requires more setup time.
Fluid brings AI-driven fraud prevention, real-time analytics, and quick integration. It suits smaller to mid-sized businesses looking for simplicity and advanced fraud protection.
Quick Comparison:
Platform | Strengths | Limitations |
|---|---|---|
PaymentIQ | Wide payment options, strong for large-scale operations | Slower to adjust to new fraud tactics, longer setup time |
Fluid | AI-powered fraud detection, easy to implement | Some features are still developing |
Choosing the right platform depends on your business size, compliance needs, and growth plans. PaymentIQ is better for complex, high-volume operations, while Fluid works for those seeking a faster, AI-focused solution.
1. PaymentIQ
PaymentIQ is a platform tailored for Malta-based iGaming operators, simplifying player transactions across different regions while adhering to stringent regulatory requirements.
Integration Capabilities
PaymentIQ provides a single integration point that connects operators with numerous payment service providers. This streamlined approach eliminates the need for multiple integrations, making cross-border transactions more efficient. Additionally, it supports a variety of payment methods to accommodate regional preferences, ensuring a smooth payment experience for users.
Payment Method Coverage
PaymentIQ stands out with its wide range of payment options. It supports traditional methods like cards and bank transfers, alongside modern solutions such as e-wallets and digital wallets like Apple Pay and Google Pay - particularly popular in high card-usage markets like the UK. In areas where bank-based methods dominate, such as SEPA transfers, PaymentIQ adjusts its offerings to meet local needs. Research highlights the importance of this flexibility, noting that 13% of carts are abandoned when preferred payment options are unavailable and 66% of businesses expanded internationally in 2023.
Compliance and Global Expansion
PaymentIQ simplifies international growth by offering multi-currency support and localisation features. These tools help operators comply with local regulations while managing currency conversions effectively, making global expansion smoother and more efficient.
2. Fluid
Fluid is an AI-driven digital cashier designed to revolutionise iGaming payments. It delivers personalised, secure, and hassle-free payment experiences for operators in Malta and players worldwide.
Integration Capabilities
Fluid simplifies the integration process with minimal development effort and quick implementation timelines. By eliminating the need for generic iframes, it ensures a smooth and consistent brand experience, keeping players engaged within the same environment.
The platform is optimised for mobile, offering step-by-step payment flows that cater to the increasing demand for seamless mobile transactions. On top of that, Fluid prioritises strong security measures to protect both operators and players.
Fraud Prevention and Security
Fluid employs advanced AI and machine learning to detect and prevent fraudulent activities in real time. By continuously monitoring user behaviour, the system identifies suspicious activities before they can cause harm. Its real-time analytics provide valuable insights into payment patterns, helping operators make informed decisions while staying compliant with Malta Gaming Authority regulations.
In addition to its robust fraud prevention, Fluid adapts to various payment preferences to enhance user satisfaction.
Payment Method Coverage
Fluid supports a wide range of currencies and cryptocurrencies, tailoring payment journeys to regional preferences. This flexibility helps maximise conversion rates by catering to the unique needs of players across different markets.
Compliance and Scalability
Built to align with Malta's strict gaming regulations, Fluid supports operators of all sizes. It offers flexible pricing plans, from Basic to Enterprise, allowing businesses to scale their payment solutions as they grow. This approach ensures affordability for both new and established platforms.
Fluid also complies with global gaming regulations, a crucial feature for Malta-based operators serving multiple jurisdictions. Enterprise clients benefit from priority support, including dedicated assistance for complex integrations and ongoing optimisation, ensuring smooth operations and long-term growth.
Advantages and Disadvantages
Choosing between PaymentIQ and Fluid requires a good understanding of their strengths and challenges. Each platform offers unique features that cater to different operational needs, so it’s essential to weigh these carefully.
PaymentIQ employs a traditional, rule-based system for fraud detection. While this approach benefits from a long-standing presence in the market, it may struggle to keep pace with rapidly changing fraud tactics. On the other hand, Fluid takes an AI-powered approach, which significantly reduces fraud by up to 90% compared to batch methods and improves detection accuracy by 30% through continuous learning and adaptation. Fluid also offers real-time analytics and simplified integration, which can lead to quicker implementation and improved conversion rates. The table below highlights these distinctions clearly.
Cost is another critical factor. Failed online payments, which account for over 11% of transactions, are projected to cost subscription businesses more than €117 billion by 2025. Additionally, false positives inflate fraud-related costs by 19%. These financial pressures are closely tied to the scalability and operational efficiency of payment solutions.
Scalability and compliance requirements also vary depending on the size and nature of the business. Larger enterprises often need more extensive integration and priority support, while smaller operators benefit from solutions that are easy to implement and minimise development efforts. Fluid’s advanced real-time monitoring not only aids in fraud prevention but also ensures compliance and operational efficiency across different jurisdictions, reducing the complexity of scaling operations.
Here’s a quick comparison of the two platforms:
Platform | Key Advantages | Considerations |
|---|---|---|
PaymentIQ | Proven market presence with rule-based fraud detection. | May adapt slower to new fraud tactics and could require longer integration times. |
Fluid | AI-powered fraud detection reduces fraud by up to 90% and boosts accuracy by 30%. Real-time analytics and easy integration improve conversion rates. | As a newer platform, some features are still maturing. |
Understanding these factors will help operators select the payment solution that aligns best with their goals and operational requirements.
Conclusion
Deciding between PaymentIQ and Fluid comes down to your business needs and the resources you have at hand. PaymentIQ offers a well-established payment orchestration system that connects with multiple providers and uses smart routing to reduce transaction failures. However, it does require a significant amount of setup and configuration to get everything running smoothly.
On the other hand, Fluid takes a different approach by utilising AI to deliver a more adaptive and simplified payment process. With features like quick integration and real-time analytics, Fluid is designed for faster deployment and improved conversion rates, making it a strong choice for smaller to mid-sized operators.
For larger businesses dealing with complex, high-volume transactions, PaymentIQ's extensive orchestration and customisation capabilities might be the better fit. Meanwhile, operators looking for a ready-to-go solution with strong fraud prevention and user-friendly features may find Fluid to be the ideal option.
In short, go with PaymentIQ if you need a robust system for intricate payment environments. Choose Fluid for a faster, AI-driven solution tailored to your technical needs and business size.
FAQs
How does PaymentIQ comply with Malta's iGaming regulations while managing international payments?
PaymentIQ and Compliance with Malta's iGaming Regulations
PaymentIQ is tailored to meet the stringent requirements set by the Malta Gaming Authority (MGA), ensuring full compliance with Malta's iGaming laws. This includes strict alignment with anti-money laundering (AML) regulations, fulfilling regular reporting duties, and adhering to established operational standards. It’s built to handle international transactions smoothly, all while maintaining compliance with these critical regulations.
The platform offers tools like automated compliance checks, advanced fraud prevention systems, and detailed reporting features. These capabilities help operators maintain transparency and operate within the legal boundaries of Malta’s regulatory framework. With PaymentIQ, operators can process payments effectively while meeting both local and international requirements.
How do PaymentIQ and Fluid differ in their fraud detection methods, and what does this mean for security?
PaymentIQ employs AI-driven fraud prevention, leveraging advanced pattern recognition and real-time anomaly detection to spot and block suspicious transactions. By constantly analysing transaction data for irregularities, it provides a robust layer of security.
Fluid takes a different route with its AttackDog Payment Fraud Detection, embedding it directly into its operational workflows. This system monitors transactions in real time without relying heavily on customer data, offering an efficient method to combat fraud while respecting user privacy.
The main difference between the two lies in their focus: PaymentIQ emphasises proactive, AI-based anomaly detection, while Fluid ensures fraud prevention is seamlessly integrated into daily operations, striking a balance between security and efficiency.
What key factors should businesses in the iGaming industry consider when choosing between PaymentIQ and Fluid for payment processing?
When deciding between PaymentIQ and Fluid for payment processing, businesses should prioritise key factors such as security standards - particularly PCI Level 1 certification - to guarantee safe and compliant transactions. Another major consideration is how well the platform integrates with existing systems, as well as the flexibility it offers through options like white-label customisation.
You’ll also want to evaluate the payment methods supported, the platform’s ability to scale alongside your business, and its overall cost-effectiveness, including transaction fees and setup expenses. For instance, Fluid stands out with its cost-saving features and adaptable payment solutions designed to meet specific business needs. On top of that, having dependable 24/7 support and training is crucial for keeping operations running smoothly, especially in the fast-paced world of iGaming.
The right choice ultimately hinges on your business priorities - whether you value top-notch security, seamless system integration, or cost efficiency - while ensuring full compliance with Malta’s gaming regulations and operational standards.