5 Million Transactions and Counting!
May 16, 2025
Roberto Rubio

We’re thrilled to announce a major milestone: Fluid has officially processed over 5 million transactions!
From the very beginning, our mission was clear: to help iGaming operators overcome the limitations of outdated cashiers and deliver a modern, fast, and fully trackable payment experience. Reaching this milestone is not just about the number; it’s a reflection of the incredible partnerships we’ve built and the real, measurable impact our technology is having on operators and players around the world.
What We’ve Learned Along the Way
Processing this volume of transactions has reinforced some key lessons:
Speed Matters: Players expect near-instant payment experiences. Anything less becomes a friction point.
Transparency Builds Trust: Operators need clear, actionable data on their payment flows and affiliate traffic to grow.
Flexibility and UX is Critical: Local markets have unique requirements. A solution that can adapt to this is essential for long-term success.
A Moment of Thanks
Reaching this milestone wouldn’t have been possible without the collaboration and trust of our investors, partners, and the dedication of the entire Fluid team. Every transaction processed reflects the combined effort of those committed to improving payment experiences, from the people building the technology to those supporting it every day.
To our investors and partners, thank you for your trust. To our team, thank you for your passion and hard work. And to everyone who has been part of this journey: we’re just getting started.
What's next?
While we’re proud of this milestone, our focus remains firmly on the future. We’re continuing to explore new designs, technologies and new integrations with local payment methods, all in order to improve the overall cashier experience.
That being said; the journey doesn’t stop here. And if the first 5 million transactions have taught us anything, it’s that even small improvements in the payment flow can unlock big results over time.
Here’s to what’s next.
Roberto Rubio
Founder & CEO, Fluid