Fluid and iConvert Partner to Transform Player Conversion from Click to Deposit

October 2025 — Fluid, the leading AI-powered iGaming cashier is delighted to announce a strategic partnership with iConvert, the industry’s first iGaming conversion optimization solution. Together, the companies will bridge the gap between player engagement and payment conversion, enabling operators to deliver a seamless, data-driven deposit experience.

This partnership combines Fluid’s intelligent cashier with iConvert’s tried-and-tested behavioral tools and personalized overlays. For the first time, operators can connect user intent with deposit action, turning more clicks into paying customers.

“Fluid and iConvert share the same mission: helping operators convert more players while providing a better user experience,” said Roberto Rubio, CEO of Fluid. “By connecting iConvert’s overlays directly with Fluid’s cashier, we’re enabling smarter, frictionless conversion paths that end not just in registration, but in real deposits.”

Ashley Wood, CEO of iConvert, added: “Fluid’s understanding of the gaming landscape, focus on compliance, and drive for performance match exactly how we think at iConvert.Partnering with Fluid lets us extend that same conversion power right through to the cashier and payment layer. It’s a natural evolution, when acquisition, conversion, and payments align, operators grow faster and players convert better.”

Key Benefits for Operators

1. Smarter Conversion Flows
iConvert’s overlays no longer stop at registration, they now trigger directly into Fluid’s QuickDeposit module, turning behavioral engagement into actual transactions.

2. Improved Key Metrics
The integrated stack increases FTDs (First-Time Deposits), boosts conversion rates, and reduces drop-off at the cashier. Operators can measure the entire journey, from first click to funded account – all in one view.

3.Superior Player Experience
Through Fluid’s adaptive cashier, users are shown more relevant payment options, currencies, and methods based on their region, history, and behavior.

About iConvert

iConvert is the player conversion platform trusted by over 1890 operators worldwide. Using predictive nudges, exit overlays and industry playbooks, iConvert turns existing traffic into first-time deposits. To date, the platform has delivered more than 3 million FTDs across online casinos, sportsbooks and crypto operators in 50+ countries.

About Fluid

Fluid is a cutting-edge iGaming cashier solution designed to revolutionize payment journeys. By offering intelligent, context-aware deposit flows and powerful tracking tools, Fluid empowers operators to increase conversion, reduce costs, and provide personalized user experiences.