PowerPlay Integrates Fluid’s Smart Cashier to Boost Conversion

February 17, 2025 – Fluid, the leading AI-powered iGaming cashier, is excited to announce its latest partnership with PowerPlay, a licensed Canadian operator. With this collaboration, PowerPlay will integrate Fluid’s context-aware, intelligent cashier solutions to provide players with a seamless, personalized, and optimized deposit experience.

With conversion rates and player experience as top priorities, PowerPlay will leverage Fluid’s AI-powered deposit flows, real-time tracking and fraud prevention to gain deeper insights into player behavior, optimize marketing spend, and improve deposit efficiency.

Fluid’s cutting-edge technology enables customized payment journeys that adapt dynamically to player preferences, ensuring smooth transactions while reducing churn. Additionally, Fluid’s AI-driven A/B testing helps operators optimize deposit flows in real-time, ensuring maximum efficiency for every player interaction.

PowerPlay is committed to providing the best possible experience for our players, and fast, secure payments are a huge part of that," said Dean Serrao, CEO of PowerPlay. "With Fluid’s technology, players will enjoy a more intuitive and localized payment experience, making deposits faster and smoother. This partnership also enhances our operational efficiency, ensuring we continue to deliver top-tier gaming experiences.

"We’re thrilled to welcome PowerPlay to the Fluid network," said Roberto Rubio, CEO of Fluid. "They’re a fantastic operator with a clear focus on player experience, and we’re excited to provide them with an advanced payments solution that directly contributes to their bottom line."

As Fluid expands its footprint in North America, this partnership further strengthens its mission to modernize iGaming payments with intelligent, flexible, and data-driven solutions.

About PowerPlay

PowerPlay.com is a licensed online gaming operator in Canada, offering sports betting, casino, and live dealer games. With a commitment to providing players with a localized premium experience, PowerPlay delivers secure, user-friendly, and feature-rich gaming services with a strong emphasis on fast and efficient transactions.

About Fluid

Fluid is a cutting-edge iGaming cashier solution designed to revolutionize payment journeys. By offering intelligent, context-aware deposit flows and powerful tracking tools, Fluid empowers operators to increase conversions, reduce costs, and provide personalized user experiences. With seamless integration via just two lines of JavaScript, Fluid is transforming the way payments are managed in the iGaming industry.

For media inquiries, contact:
Roberto Rubio, CEO | rob@fluidpayments.io