5 UX Tips for Crypto Payments in iGaming

Crypto payments in iGaming are transforming the way players transact, but a poor user experience can ruin the benefits. To ensure smooth, secure, and player-friendly payment processes, focus on these five key areas:

1. Simplify Onboarding: Shorten sign-up times, reduce unnecessary steps, and keep branding consistent throughout the payment journey.

2. Prioritise Speed and Transparency: Offer fast withdrawals, clear transaction times, and display balances in both crypto and euros (€).

3. Strengthen Security: Use AI-driven fraud prevention and follow Malta’s regulatory standards for compliance and trust.

4. Support Multiple Cryptos: Accept popular cryptocurrencies, stablecoins, and enable easy currency conversions for global players.

5. Leverage Real-Time Data: Personalise payment flows using real-time analytics to match player preferences and improve satisfaction.

With faster withdrawals, lower fees, and tailored payment experiences, crypto can elevate iGaming platforms. By addressing these areas, operators can improve player retention, trust, and revenue.

Solving crypto's UX issues with Reveel CEO Adrian Stern

1. Simplify Onboarding and Payment Flows

When it comes to crypto payments, first impressions matter. Research reveals that 6 out of 10 players abandon signups that take longer than five minutes, and only 1 in 3 users proceed to deposit after registering.

Streamlining the onboarding process can make a huge difference, with some platforms reporting up to a 15% boost in conversions. For example, one platform managed to cut onboarding time by 87% using tools like OCR, NFC technology, and AI-driven data extraction.

Reduce Steps in the User Journey

Fewer steps mean faster onboarding. Start by collecting only the most essential information during registration and gradually request additional details later.

Take a closer look at your current registration flow. Are there unnecessary form fields you could eliminate? Could you offer social media login options? For instance, Layer, a blockchain identity verification service, has shown how automation can reduce sign-up time by nearly 90%. Early adopters of this approach have seen up to a 17.5% increase in overall sign-up conversions.

For crypto-specific processes, ensure that complex concepts are easy to understand. Add clear tooltips (like Bancor does) or smart UI prompts (such as MetaMask's secure backup reminders) to guide users through the process.

Platforms like Fluid take personalisation to the next level by using AI to tailor onboarding experiences. Savvy users get a fast-tracked process, while newcomers receive more detailed guidance. Similarly, Launchpool helps users resolve network issues by offering one-click solutions to add required networks in MetaMask.

"KYC compliance is mandatory, but it often disrupts the user journey. A CRM system automates verification workflows, sends real-time status updates, and delivers reminders for incomplete steps." – Nitin A, OptiKPI

Beyond simplifying steps, maintaining a consistent and trustworthy brand experience is equally important.

Keep Branding Consistent

Consistency in branding builds trust. Abrupt transitions to unfamiliar interfaces can make users uneasy, especially when handling sensitive information like crypto payments. Ensure your payment flow feels like a seamless part of your platform - not a third-party redirect.

Fluid, for example, integrates branding seamlessly into payment flows, ensuring players feel secure and confident throughout the process.

The impact of consistent branding goes beyond aesthetics. Users are more likely to complete transactions when they stay within a familiar visual environment. This is particularly crucial in the crypto space, where security concerns are often top of mind.

To enhance trust further, consider providing contextual help that matches your platform’s tone and style. Replace generic error messages with instructions that feel tailored and professional. These small touches reinforce credibility and encourage users to complete the process.

Onboarding drop-off rates typically range between 20% and 88%. However, platforms that focus on simplicity and consistent branding often see much lower rates, proving the value of a well-designed user journey.

2. Focus on Transaction Speed and Transparency

In the fast-paced world of iGaming, speed isn't just a perk - it's an expectation. Players want their winnings available immediately, and traditional payment methods, which can take anywhere from 24 to 168 hours, often fall short.

Cryptocurrency payments have stepped in as a game-changer, offering significantly faster transactions. In fact, 72% of crypto-using iGaming players in 2023 said quicker withdrawals were their main reason for choosing crypto-enabled platforms. What's more, platforms that offer instant payouts see a 40% boost in player retention compared to those sticking with traditional payout systems.

Stablecoins, in particular, have become a favourite for gaming transactions. They now account for about half of all blockchain transactions and dominate with 95% of crypto pay-ins and 90% of crypto payouts. Over the past year, approximately €2.3 trillion in stablecoin payments were settled (converted from $2.5 trillion). Players value not only the speed but also the reliability these digital currencies bring to the table.

To fully leverage this speed advantage, platforms must also prioritise transparency in their transactions.

Show Transaction Times Clearly

Trust is built on transparency, especially when money is involved. Players want to know exactly where their transactions stand, and providing real-time updates can go a long way in reassuring them. Displaying details like expected completion times, current network conditions, and any potential delays helps reduce uncertainty - and fewer support enquiries are a welcome bonus.

For a more user-friendly experience, consider adding progress indicators that show each step of the transaction process. For Bitcoin payments, real-time confirmation counts can provide clarity, while Ethereum-based transactions benefit from displaying gas fees and estimated completion times based on network congestion.

Platforms can further improve transaction speed by integrating technologies like the Bitcoin Lightning Network or Ethereum Layer-2 solutions such as zk-Rollups. Services like Fluid already offer real-time updates, helping to strengthen player confidence.

Display Balances in Multiple Currencies

For Maltese players, showing balances and transaction histories in euros is a must. While many are comfortable using cryptocurrency, displaying euro values alongside crypto amounts makes the platform more accessible and user-friendly.

Follow local conventions when displaying euro amounts - for example, €1,000.00, with proper comma and decimal formatting. Offering a dynamic currency switcher that allows players to toggle between crypto and euro views caters to varying preferences and comfort levels.

Transaction histories should also reflect this dual-currency approach, showing both the original crypto amount and its euro equivalent at the time of the transaction. This added context helps players track their activity and better understand how market fluctuations affect their balances.

With digital wallets already enabling near-instant processing (most withdrawals are completed within minutes), combining speed with clear, localised currency displays - and providing real-time exchange rates, fee breakdowns, and network updates - creates a seamless and trustworthy experience. This attention to detail not only meets but exceeds player expectations, setting your platform apart.

3. Improve Security and Build Trust

In the world of crypto payments, security isn't just a technical checkbox - it's the bedrock of trust. For players to feel comfortable, they need absolute assurance that their funds and personal data are secure. With security being a top priority for consumers when choosing online payment methods, getting this right can make or break a platform’s reputation.

Crypto transactions are irreversible, which means fraud prevention must be a top priority. A single security breach can result in massive financial losses and destroy years of trust. This high-stakes environment calls for proactive measures at every stage of the transaction process.

Use AI-Powered Fraud Prevention

Traditional fraud detection methods simply can’t keep up with the sophistication of today’s threats. That’s where modern AI systems step in, instantly identifying subtle and unusual patterns. For example, AI analytics have been shown to identify 12% more illicit accounts and improve detection rates by 26%. For iGaming operators, this translates to better revenue protection and fewer chargebacks.

AI-powered systems can flag suspicious activities - such as account takeovers or potential money laundering - before any funds are moved. These systems analyse everything from login locations to betting behaviours, and they adapt continuously to evolving fraud tactics.

The operational benefits are also impressive. Some operators have automated up to 95% of fraud checks, reduced fraudulent registrations by 90%, and sped up manual reviews by 90%.

The gaming industry has already seen major wins with AI. Lottoland, for instance, achieved a 32x return on investment by protecting marketing campaigns from bonus abuse and improving multi-accounting detection by 190% during registration. As the Chief Compliance Officer of Soft2Bet shared:

"SEON significantly enhanced our fraud prevention efficiency, freeing up time and resources for better policies, procedures and rules."
– Chief Compliance Officer, Soft2Bet

Platforms like Fluid integrate these advanced fraud prevention tools directly into their payment systems. This includes real-time risk assessments, behavioural analysis, and automated compliance reporting. By doing so, they ensure robust security without compromising the player experience.

Follow Regulatory Compliance

Technology alone isn’t enough - adhering to regulatory standards is another critical pillar of trust. Malta, a pioneer in regulating online gambling within the EU, provides operators with a clear and structured framework. The Malta Gaming Authority (MGA) oversees strict compliance, while the Virtual Financial Assets Act adds an extra layer of protection by preventing market abuse.

For crypto payments, compliance means implementing strong Anti-Money Laundering (AML) policies, maintaining detailed transaction logs, and conducting rigorous customer due diligence. These measures not only safeguard the system but also enhance operator credibility.

Failing to comply with these standards can lead to severe consequences. In 2023, the UK Gambling Commission fined a bookmaker £686,070 for failing to address risky betting behaviour and for neglecting vulnerable customers. Similarly, a Swedish company faced a $246,000 penalty for distributing unlicensed software. Non-compliance with crypto-related AML obligations has even led to operational bans in countries like the UK and Germany.

To build compliance into a crypto payment system, operators should focus on robust customer identification, detailed transaction logs, and user-friendly mechanisms for setting limits or self-exclusion. Transparent privacy policies explaining how player data is collected and protected further bolster trust. Regular compliance audits and reporting demonstrate a commitment to maintaining high standards.

Malta’s well-established legal framework provides the stability needed for the iGaming sector to thrive. This stability has made Malta a top choice for operators, with its online gambling market expected to reach €331.4 million in 2024. As Gaming Law Expert Simon Planzer notes, Malta has solidified its reputation as a leading destination for sportsbook and casino operators. Strengthening security not only protects users but also creates a smoother and more reliable payment experience.

4. Support Multiple Cryptocurrencies and Stablecoins

Players' payment preferences differ widely, influenced by their regions and personal needs. Some lean towards Bitcoin for its global recognition, while others favour Ethereum for its smart contract capabilities. In contrast, many turn to stablecoins in uncertain economic conditions due to their steady value. As of July 2024, the stablecoin market is valued at approximately €150.2 billion, representing about 6.8% of the total cryptocurrency market value of €2.1 trillion.

Offering a wide range of cryptocurrencies isn’t just about variety - it’s about creating a more inclusive and trustworthy experience. When players see their preferred payment methods available, they’re more likely to complete transactions and return to the platform. This is especially important as cryptocurrency adoption continues to grow, with around 562 million people owning some form of crypto in 2024 - a 33% increase from the previous year.

Payment providers handle much of the behind-the-scenes work, supporting hundreds of cryptocurrencies while keeping transaction fees low (around 0.5%). For iGaming operators, accepting crypto deposits has become essential to staying competitive. Euro-denominated stablecoins, in particular, offer a significant advantage for European players by eliminating currency conversion risks. While dollar stablecoins dominate in liquidity and acceptance, euro stablecoins provide a familiar and convenient option for players in Europe.

Focusing on the most widely-used options is essential. The top five stablecoins account for 96.5% of the stablecoin market value, despite there being 172 stablecoins in total. This concentration suggests that prioritising the most trusted and liquid options can significantly improve the user experience. To make this work seamlessly, efficient currency conversion tools are a must.

Allow Easy Currency Conversions

Smooth currency conversions simplify the payment process by removing the need for manual calculations or excessive fees. Showing real-time conversion rates in euros (€) ensures transparency, helping players understand their spending.

Crypto transactions often come with fees that are 50–90% lower than traditional payment methods. Features like auto-conversion not only cut costs but also shield both players and operators from cryptocurrency price swings. Payment flows can be customised to meet audience needs - whether by displaying multiple currency options upfront or automatically detecting a player’s preferred currency based on location or past activity.

Some payment solutions even support over 50 local currencies, making it easier to cater to a diverse player base. Despite the technical complexity behind these systems, the goal remains simple: to provide an intuitive and hassle-free experience.

Beyond currency conversions, accommodating players from around the world requires a broader, more inclusive approach.

Serve Cross-Border Players

Cryptocurrencies eliminate many of the challenges associated with traditional cross-border payments, enabling iGaming platforms to cater to a global audience without the usual hurdles. This is particularly beneficial for unbanked and underbanked populations - an estimated 1.4 billion adults worldwide lacked access to banking services in 2022.

In emerging markets, crypto is often embraced due to local currency instability or distrust in conventional financial systems. A study by Visa and YouGov revealed that nearly half of respondents in these regions use stablecoins to access stronger digital currencies. Stablecoins also provide a reliable and transparent way to conduct transactions in economies plagued by currency fluctuations or hyperinflation.

Multi-currency accounts further simplify the process by reducing the need for operators to establish banking relationships in every region. This approach not only speeds up market entry but also lowers operational complexity. True localisation goes beyond just supporting multiple currencies; it ensures players feel comfortable and connected to the platform, boosting engagement and loyalty. When users see their preferred cryptocurrencies alongside familiar currency options, their confidence in the platform naturally grows.

Additionally, crypto payments offer a way to navigate complex regulatory environments, providing alternative payment methods with fewer restrictions compared to traditional banking. Since cryptocurrencies are not bound by geographical limitations, players can use them across any platform that accepts them. This flexibility is especially appealing to frequent travellers and those who engage with multiple platforms. By supporting a wide range of currencies, operators can create a tailored and secure payment experience that meets the needs of a global audience.

5. Use Real-Time Data and Personalisation

After streamlining payment flows and ensuring strong security, the next step is to fine-tune the experience with real-time data and personalisation. iGaming platforms generate an abundance of data - ranging from transaction trends to player behaviours - that can be analysed in real time. By using tools like AI-powered personalisation, platforms can deliver quicker and more intuitive crypto payment solutions.

As player expectations for instant deposits and withdrawals grow, the ability to process transactions seamlessly and in real time has become essential. Analysing data on the spot allows platforms to address potential issues before they impact the user experience. To make the most of this data, it’s important to start by observing user behaviour as it happens.

Track Player Behaviour

To truly understand how players engage with crypto payment systems, platforms need to continuously monitor actions and preferences. Real-time analytics can highlight issues such as transaction delays, high fees, or restrictive deposit and withdrawal limits. Centralising this information not only improves transparency but also helps platforms respond dynamically in a market where fluctuating fees and processing times are common. Additionally, AI-driven analysis of blockchain data can predict transaction fees, flag suspicious activity, and recommend the best times to transfer funds.

Platforms should also implement systems that automatically detect regional and device-specific payment preferences. For instance, if certain payment methods are more popular in a specific region or on a particular device, these options can be prioritised to enhance the user experience.

Create Personalised Payment Journeys

Real-time tracking isn’t just about spotting problems - it’s also the foundation for creating customised payment experiences. Personalisation in iGaming means recognising player preferences and designing payment journeys tailored to their needs. Instead of offering every player the same generic interface, advanced platforms use transaction data and behavioural insights to reorder payment options dynamically. This reduces friction and boosts conversion rates. Platforms can also use this data to offer targeted incentives, such as fee discounts or bonus rewards, based on individual deposit habits.

A great example is PowerPlay, a Canadian operator that in February 2025 adopted Fluid's AI-powered cashier technology to improve its payment systems. Dean Serrao, PowerPlay’s CEO, highlighted that the new system provides players with a faster, more localised payment experience while improving operational efficiency. Fluid’s solution allows operators to dive deep into user behaviour, offering AI-driven prompts at critical moments during the payment process.

Real-time analytics also enable platforms to make immediate adjustments to improve engagement. For example, if a player encounters difficulties with currency conversion, the system can step in with simplified instructions or suggest using stablecoins to avoid volatility. AI can even trigger incentive offers at just the right moment to enhance the player’s experience.

Of course, personalisation must go hand in hand with security. Advanced fraud detection tools can analyse individual transaction patterns to build a profile of typical behaviour. If any unusual activity is detected, the system can initiate additional verification steps without disrupting legitimate transactions.

Speed, affordability, and transparency are shaping the future of crypto gambling. When done right, personalised payment journeys don’t feel like navigating a complex financial system - they feel like having a digital assistant who knows exactly what the player needs, making the entire process seamless and enjoyable.

Conclusion: Key Points for Better Crypto Payment UX in iGaming

Delivering a top-notch crypto payment experience in iGaming hinges on blending simplicity, security, and personalisation. We've covered five essential areas - smooth onboarding, clear transaction processes, strong security, multi-currency options, and real-time data insights - that work together to enhance player satisfaction while driving business success. These principles combine innovation with trust, laying the foundation for long-term growth.

The numbers back this up: 72% of crypto-using iGaming players choose crypto platforms for faster withdrawals, with instant-payout platforms seeing a 40% boost in player retention. Additionally, multi-currency support plays a vital role in global expansion, with platforms reporting up to a 50% increase in retention rates. Security and anonymity also matter, as 23% of players in certain markets prefer crypto for these reasons.

Personalisation is equally critical. Josep León, Product and Business Development Manager at ElenPAY, highlights the potential in emerging markets:

"There is a 40% year-over-year growth in crypto transactions within the Eastern European iGaming market. However, much of this transaction volume currently operates in a gray area due to regulatory uncertainties. Our vision and mission is to help regulated operators bring this volume into their hands."

As explored earlier, AI-driven platforms like Fluid are reshaping the industry by tailoring payment journeys to player preferences while maintaining strict security standards. For operators, the key lies in merging compliance with user-friendly crypto payment solutions to capture this expanding market.

Ultimately, crypto payments in iGaming aren't just about accepting digital currencies - they're about offering seamless, intuitive payment experiences that anticipate player needs. By mastering streamlined onboarding, transparent transactions, robust security, multi-currency support, and real-time data, operators can transform the crypto payment experience. The future belongs to those who make complex technology feel effortless for players, setting the stage for the next era of iGaming.

FAQs

What steps can iGaming platforms take to create a secure and user-friendly onboarding process for crypto payments?

To make onboarding for crypto payments both secure and user-friendly, iGaming platforms should invest in advanced identity verification systems. These can include features like biometric authentication, liveness detection, and automated processes for KYC (Know Your Customer) and AML (Anti-Money Laundering) compliance. Such measures not only safeguard sensitive user information but also foster trust by ensuring robust data protection.

In addition, implementing customisable and automated onboarding flows can significantly improve the user experience. By simplifying the process, minimising hurdles, and staying aligned with changing regulations, platforms can create an onboarding journey that is fast, straightforward, and compliant. This approach not only enhances user satisfaction but also helps retain players in the long run.

Why is it beneficial for iGaming platforms to support multiple cryptocurrencies and stablecoins?

Supporting a variety of cryptocurrencies and stablecoins in the iGaming industry brings a host of advantages. First, it boosts global accessibility, enabling players from all over the world to make transactions effortlessly, without the hassle of currency conversions or the limitations imposed by banking systems. This broadens the platform's reach and makes it more attractive to a diverse audience.

Stablecoins come with the added benefit of price stability, which helps mitigate the volatility often linked to traditional cryptocurrencies. For players, this means a more consistent and reliable payment experience, which in turn builds trust and confidence in the platform.

On top of that, crypto payments stand out for their lower transaction fees, enhanced security thanks to blockchain transparency, and quicker processing times. These features combine to deliver a smoother and more efficient experience for users.

How do real-time data and personalisation improve the crypto payment experience in iGaming?

Real-Time Data and Personalisation in Crypto Payments for iGaming

Real-time data is reshaping how crypto payments work in the iGaming world. By offering instant insights, it enables features like automatic currency conversion, instant settlements, and dynamic updates. This means transactions happen faster, are more secure, and feel effortless for both players and operators.

On top of that, AI-driven personalisation takes the experience to the next level. Operators can now cater to individual player preferences with customised bonuses, targeted promotions, and personalised payment flows. These tailored touches not only make the payment process more engaging but also help build player loyalty and boost revenue.

Together, real-time data and personalisation are creating a payment experience that’s smooth, intuitive, and designed with the player in mind - all while delivering tangible benefits for operators.