Praxis vs Fluid: What Matters Most for iGaming CMOs

Choosing the right payment solution can make or break your iGaming operation. For CMOs in Malta, where competition is fierce and regulations are strict, the stakes are even higher. Players demand quick deposits, fast withdrawals, and secure transactions. Meanwhile, compliance with the Malta Gaming Authority (MGA) is non-negotiable.

Here’s the bottom line: Praxis offers a compliance-focused, reliable payment system, while Fluid takes a modern, AI-driven approach to improve user experience and fraud prevention.

Key Takeaways:

• Praxis: Focuses on regulatory compliance with tools like KYC, AML, and secure data storage. It’s a dependable option for meeting MGA standards.

• Fluid: Uses AI for personalised payment journeys, real-time fraud detection, and advanced analytics. It’s designed for speed, mobile optimisation, and global scalability.

Quick Comparison:

For CMOs in Malta, the choice depends on priorities. Praxis ensures compliance and reliability. Fluid focuses on innovation, speed, and player satisfaction. Both solutions can help operators meet MGA requirements, but Fluid’s AI-driven features may offer a competitive edge in attracting and retaining players.

Praxis: Features and Benefits for iGaming Operators

What Praxis Offers

Praxis is designed as a payment solution tailored to the iGaming industry, focusing heavily on fraud prevention and regulatory compliance. With real-time monitoring, it identifies potentially suspicious activities as they happen. Its flexible API ensures smooth integration with gaming platforms, making it a practical choice for operators.

These capabilities align with Malta's stringent regulatory requirements, offering operators the tools they need to stay compliant.

Praxis for Malta-Based iGaming Operators

Praxis is built with Malta's strict regulatory framework in mind. It equips operators with advanced Know Your Customer (KYC) and Anti-Money Laundering (AML) tools, helping them adhere to the standards set by the Malta Gaming Authority (MGA). These tools also support customer due diligence processes required under local laws.

The platform goes further by tracking and reporting suspicious activities in line with guidelines from the MGA and the Financial Intelligence Analysis Unit (FIAU). It ensures all transaction records are stored securely for the mandatory five-year period.

To protect sensitive player information, Praxis employs encryption, tokenisation, and multi-factor authentication, creating a secure environment for operators and players alike.

Fluid: AI-Powered Payment Solutions for iGaming

Fluid's Main Features

Fluid leverages AI to create tailored payment experiences for players, aiming to boost both conversion rates and user satisfaction. Its AI-powered fraud detection system keeps a close eye on transactions, identifying and flagging any suspicious activity. On top of that, the platform offers real-time analytics, giving operators actionable insights to refine their strategies.

Designed with mobile users in mind, Fluid ensures a smooth and branded experience across devices. It also supports a wide range of currencies, including cryptocurrencies, making it easier for operators to connect with players across the globe.

How Fluid Meets iGaming Requirements

Fluid’s features are crafted to meet the specific needs of the iGaming industry. A key highlight is its ability to seamlessly integrate with an operator’s platform, maintaining the brand’s identity and avoiding the use of generic third-party payment interfaces. This ensures players enjoy a consistent and branded payment journey.

The platform’s quick integration process requires minimal development effort, enabling operators to roll out new payment features efficiently. Its user-friendly design helps smooth out transactions, reducing the chances of players abandoning their payments.

Fluid’s scalable system is built to grow alongside operators, whether they’re running smaller platforms or managing enterprise-level operations. To cater to diverse needs and budgets, Fluid offers flexible pricing plans across three tiers: Basic, Pro, and Enterprise, allowing operators to choose the right mix of features for their business.

Praxis vs Fluid: Key Factors for iGaming CMOs

Feature Comparison: Praxis vs Fluid

For CMOs in the iGaming sector, evaluating core features that influence both player satisfaction and revenue generation is crucial. Here's a side-by-side comparison of Praxis and Fluid:

This breakdown highlights how each solution addresses industry-specific demands, particularly in areas like fraud prevention, integration, and user experience.

One standout feature of Fluid is its advanced fraud detection, which is powered by AI and offers real-time protection. While Praxis focuses on optimising payment processing and reducing transaction declines, Fluid takes a more modern approach, tackling the growing fraud challenges head-on.

What This Means for iGaming CMOs

The comparison paints a clear picture: Praxis represents a traditional processing solution, whereas Fluid adopts a forward-thinking, AI-powered approach.

Fraud prevention is a significant factor here. Research shows that nearly one-third of operators estimate fraud costs them 10–20% of their annual revenue. Between 2022 and 2024, fraud in the iGaming sector surged by 64%, with global losses reaching €1.1 billion between 2022 and 2023. Fluid's AI-driven fraud detection system is designed to combat these challenges, continuously monitoring for suspicious activity throughout the player lifecycle. This is particularly critical given that 76% of fraud occurs after KYC verification.

For operators in Malta, where the iGaming industry is highly competitive, Fluid offers additional advantages. Its streamlined integration process means faster deployment of new payment features, cutting down time-to-market. AI-driven personalisation and real-time analytics provide actionable insights, helping operators boost conversion rates and make informed decisions.

Moreover, Fluid's support for multiple currencies, including cryptocurrencies, helps Malta-based operators cater to a global audience. Its mobile-first design is also a perfect fit for the growing dominance of mobile gaming. Together, these features position Fluid as a solution that not only enhances compliance but also enables operators to adapt swiftly to market changes.

Malta-Specific Considerations for iGaming CMOs

Regulatory and Compliance Requirements

In Malta, the iGaming industry operates under the stringent oversight of the Malta Gaming Authority (MGA). For CMOs, ensuring payment solutions align with these regulations is non-negotiable. The MGA's requirements influence everything from operational processes to how funds are managed.

One key area is financial segregation. Operators must separate player funds from operational accounts. This includes obtaining confirmations from financial institutions that these accounts are designated for player funds, which are then disclosed to the MGA. This ensures transparency and creates a clear audit trail for fund management.

Technical compliance is another layer of complexity. The MGA mandates regular system audits, third-party certifications, penetration testing, and strict change management protocols. Payment providers must prove they have robust security systems and detailed documentation for system updates.

Data protection is equally critical. Compliance with GDPR, timely reporting of data breaches, and annual security assessments are required. Between March 2024 and March 2025, European regulators issued over €36 million in Anti-Money Laundering (AML) fines, reflecting the growing focus on enforcement. The increased collaboration among European regulators has led to better information sharing and coordinated enforcement efforts. For CMOs, this means choosing payment solutions that not only meet these requirements but also adapt seamlessly to regulatory updates without interrupting operations.

Beyond regulations, operators must also cater to the expectations of their players.

Player Preferences and Expectations

For Malta-based iGaming operators, serving a mix of local and international players presents unique challenges in payment processing. Supporting the euro is a given, but meeting broader player expectations requires more.

Players across Europe value transparency and security in their transactions. They want clear details about payments and strong protection against fraud. Additionally, mobile-friendly payment options are no longer just a bonus - they’re expected.

Speed is another critical factor. In the fast-paced iGaming world, delays in processing deposits or withdrawals can frustrate players, leading to churn and revenue loss. Offering quick, seamless transactions helps keep players engaged.

Localised payment options are also vital. While credit cards and bank transfers remain popular, there’s growing demand for payment methods tailored to regional banking systems and the latest payment technologies. Balancing speed, security, and familiarity with regional preferences is key to providing a smooth player experience.

Using Payment Solutions to Increase Revenue

Payment solutions do more than just process transactions - they can directly impact revenue. A streamlined payment process reduces checkout abandonment, leading to better conversion rates. Players are more likely to complete transactions when presented with secure, straightforward payment options, especially when prices are displayed transparently in euros.

Fraud prevention is another revenue-critical feature. AI-powered fraud detection systems help safeguard funds and build player trust, which is essential for long-term success.

Regulatory compliance also plays a role in protecting revenue. In the first half of 2025, the global casino industry faced penalties totalling around €160 million due to regulatory breaches, spanning eight countries and over 40 enforcement actions. Non-compliance in payment processing can lead to hefty fines, licence suspensions, or even exclusion from key markets.

Finally, multi-currency support, including cryptocurrencies, allows operators to tap into global markets while staying compliant with local rules. Real-time analytics further enhance revenue potential by offering insights into player behaviour, enabling CMOs to fine-tune payment processes and uncover new opportunities for growth.

How to choose a payment processor for your iGaming business?

Conclusion: Choosing the Right Payment Solution

For CMOs in Malta’s iGaming sector, picking the right payment solution is about more than just handling transactions - it's about driving revenue while staying compliant with strict regulations. Comparing Praxis and Fluid highlights two distinct ways to tackle the unique challenges of Malta’s competitive iGaming landscape. Fluid’s tailored approach stands out, offering solutions that enhance operational efficiency and align perfectly with the industry's needs.

Fluid brings together AI-driven personalisation that maintains brand identity, advanced fraud prevention powered by real-time analytics, and quick, seamless integration. These features are essential for reducing checkout abandonment and complying with local regulations. One standout aspect of Fluid is its ability to offer personalised payment journeys without relying on generic iframes. This ensures operators can preserve their brand identity while meeting players' growing expectations for transparency and mobile-friendly designs.

In Malta’s tightly regulated environment, the need for strong fraud detection and the ability to adapt to evolving compliance requirements cannot be overstated. Fluid’s proven fraud prevention tools and real-time analytics not only secure transactions but also help build trust - critical for meeting regulatory standards and maintaining player confidence.

From a revenue perspective, Fluid’s optimised user experience and quick integration reduce checkout abandonment rates. Its support for multiple currencies, including cryptocurrencies, also allows operators to cater to both local players using euros and international audiences, broadening their market reach.

Key Points for CMOs

Fluid’s feature set aligns perfectly with the demands of Malta’s iGaming market. For CMOs, choosing a platform with AI-driven personalisation and strong compliance capabilities is essential. Fluid’s ability to maintain brand consistency throughout the payment process, while delivering real-time actionable insights, makes it a strong contender for boosting both player satisfaction and revenue.

A mobile-first design is non-negotiable for European players who demand seamless experiences across devices. Coupled with advanced fraud protection and smooth integration, these features give operators the tools they need to meet player expectations and navigate evolving regulations.

In Malta’s fast-paced iGaming industry, CMOs must prioritise payment solutions that combine AI-powered personalisation, robust fraud prevention, and compliance expertise. This combination is key to staying competitive and achieving sustainable growth in a market that’s constantly evolving.

FAQs

How does Fluid use AI to improve fraud prevention in iGaming?

Fluid uses cutting-edge AI technology to tackle fraud head-on by keeping an eye on transactions in real time and flagging suspicious activity immediately. Its system is designed to learn and adapt as new fraud patterns emerge, ensuring it stays ahead of evolving threats.

Traditional methods often depend on fixed rules or manual checks, which can be slow and less effective. Fluid’s AI-driven system offers a faster and more precise way to detect fraudulent behaviour. The result? A safer platform that not only protects your operations but also delivers a smooth, secure experience for players - helping to build trust and boost revenue.

What makes Fluid's payment solution ideal for iGaming operators in Malta?

Fluid provides iGaming operators in Malta with a payment solution that simplifies transactions, boosts security, and ensures compliance with local laws. By enabling swift and secure payment options, including local credit card processing, Fluid helps operators offer players a hassle-free deposit experience.

Equipped with advanced fraud prevention measures and easy integration features, Fluid enhances player satisfaction while contributing to revenue growth. Its customised approach ensures that iGaming businesses in Malta can meet industry expectations and adapt to the specific needs of the local market.

How does Fluid comply with Malta Gaming Authority regulations while delivering a smooth payment experience?

Fluid guarantees full compliance with Malta Gaming Authority (MGA) regulations by implementing strong measures such as real-time transaction monitoring, AI-powered fraud detection, and strict adherence to PCI-DSS standards. These protocols ensure secure, compliant payment processing specifically designed for the iGaming industry.

To boost user confidence and convenience, Fluid enables multi-currency transactions, including euro (€), and offers Dynamic Currency Conversion (DCC). This setup aligns with Malta’s regulatory and currency standards while delivering a smooth and dependable experience for players.

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