Fluid Secures Strategic Investment Round
Mar 10, 2025
Fluid, the pioneering iGaming cashier solution redefining player experiences, is thrilled to announce the successful completion of its seed funding round. This funding round saw participation from investors including SpikeUp Media, Xace – the renowned financial institution, and Ben Robinson of Corfai Capital. Their backing reflects a strong endorsement of Fluid's innovative approach to transforming payment journeys for iGaming operators and players alike.
Fluid’s cutting-edge technology powers the first "smart cashier" built specifically for the iGaming industry. By delivering personalized, AI-driven deposit journeys and real-time insights, Fluid enables operators to enhance user experience, boost conversion rates, and optimize affiliate marketing strategies.
Roberto Rubio, Founder and CEO of Fluid, shared his excitement: "This investment marks a significant milestone for Fluid as we continue to push the boundaries of what payment technology can achieve in the iGaming sector. Our investors bring unparalleled expertise and networks, and their support will help us scale faster, deliver innovation, and create even more value for our partners. We are immensely grateful for their confidence in our vision."
David Hodkinson, Founder of Xace, commented: "As a financial institution deeply rooted in iGaming, Xace recognizes the immense potential of Fluid to revolutionize payment journeys for operators. Their technology delivers measurable impact, and we’re proud to be part of their journey."
Eric Ames, CEO of Spike Up Media, said: "At Spike Up Media, we’re passionate about working with innovative companies that drive value for iGaming operators, and Fluid fits that mold perfectly. Their unique ability to optimize the payment journey through intelligence and personalization is game-changing for the industry. We’re excited to partner with them and help amplify their success."
Ben Robinson, of Corfai Capital, added: "Fluid is tackling some of the most pressing challenges in iGaming payments with elegance and efficiency. We believe in their vision and are thrilled to support their growth."
The funds will be used to accelerate product development, expand the team, and strengthen Fluid's global footprint. Having already partnered with over 10 leading brands, Fluid is well-positioned to become the go-to solution for iGaming operators seeking smarter, faster, and more reliable payment experiences.
Fluid's unique ability to combine intelligence, flexibility, and ease of integration is driving adoption across the industry. With features such as context-aware payment flows, acquisition tracking, fraud prevention, and more, Fluid is delivering both operational efficiency and enhanced player satisfaction.
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About Spike Up Media: Spike Up Media, based in Los Angeles & Stockholm, is a leading affiliate marketing agency specializing in the iGaming sector. With a proven track record of driving high-quality traffic and conversions, Spike Up Media has become a trusted partner for operators seeking innovative and performance-driven marketing solutions.
About Xace: Xace is a leading alternative banking provider specialising in tailored financial solutions for the iGaming, fintech, and high-growth digital sectors. With a multi-licensed banking infrastructure across the UK and EU, Xace offers seamless multi-currency IBANs, international payment routes, and FX solutions, enabling iGaming businesses to operate efficiently in a complex financial landscape.
About Corfai: Corfai Capital, led by Ben Robinson, is a specialist M&A and investment advisory dedicated to identifying high-growth opportunities in the iGaming & fintech industries. With a hands-on approach, Corfai Capital supports exceptional founders with strategic insights and financial expertise to generate exceptional exits.
About Fluid: Fluid is a cutting-edge iGaming cashier solution designed to revolutionize payment journeys. By offering intelligent, context-aware deposit flows and powerful tracking tools, Fluid empowers operators to increase conversions, reduce costs, and provide personalized user experiences. With seamless integration via just two lines of JavaScript, Fluid is transforming the way payments are managed in the iGaming industry.