Why CMOs Prefer Fluid Over Nuvei, Praxis and PaymentIQ

In Malta’s competitive iGaming sector, payment systems are more than just a backend tool - they directly impact player retention, revenue growth, and compliance. CMOs are increasingly favouring Fluid over alternatives like Nuvei, Praxis, and PaymentIQ because of its AI-driven approach to creating frictionless payment experiences. Key reasons include:

• Fluid offers quick integration, custom branding, and real-time analytics to optimise payment journeys.

• It supports both EUR and cryptocurrencies, catering to diverse user preferences.

• Advanced fraud detection ensures secure transactions without disrupting user experience.

Other platforms like Nuvei and Praxis provide dependable solutions with strong fraud prevention, but they lack the same level of customisation and AI-driven personalisation. PaymentIQ remains less detailed in terms of features, making it harder to evaluate.

Quick Comparison:

CMOs prioritise platforms that balance compliance, security, and smooth user experiences. Fluid stands out by delivering all three while actively improving payment conversion rates.

How to choose a payment processor for your iGaming business?

1. Fluid

Fluid is an AI-powered digital cashier designed to enhance payment journeys, making them more personalised and efficient. Its features are tailored to improve player experiences while ensuring secure and seamless transactions.

Smooth Integration

Integrating Fluid into your platform is quick and hassle-free, requiring minimal development work. It adapts to the operator's branding, blending perfectly with their design - no need for generic iframes. Plus, it supports payments in EUR and cryptocurrencies, offering flexibility for users across European markets.

Improving Conversion Rates

Fluid leverages AI and user-focused design to simplify the payment process. Its responsive design ensures a smooth and consistent experience, whether users are on a desktop, tablet, or smartphone.

Advanced Fraud Protection

With the help of AI and machine learning, Fluid actively monitors and identifies suspicious activities in real time. This ensures secure transactions without disrupting the user experience.

Tailored Payment Journeys

By analysing user behaviour in real time, Fluid provides actionable insights that allow operators to fine-tune the payment process. The result? A more engaging and enjoyable experience for players.

2. Nuvei

Nuvei is a payment technology platform catering to a range of industries, including iGaming. It offers dependable payment solutions tailored to the unique needs of the sector.

Seamless Integration

Nuvei simplifies the integration process with its straightforward API setup. The steps are clear, and while minimal customisation is available, it ensures alignment with an operator's branding. This solid integration framework lays the groundwork for enhancing both security and conversion rates.

Boosting Conversion Rates

To maximise conversions, Nuvei supports a variety of payment methods and maintains a smooth, consistent checkout experience. This streamlined approach not only improves user satisfaction but also complements its robust fraud management measures.

Advanced Fraud Protection

Nuvei prioritises security by using rule-based systems and transaction monitoring to evaluate risks and safeguard transactions.

Reliable Payment Experiences

With its standardised payment flows, Nuvei ensures a straightforward and consistent user experience, making payment processing both easy and dependable.

3. Praxis

Praxis provides a payment orchestration platform designed to simplify payment processes while prioritising strong security measures. It aims to make payment workflows easier to manage without compromising on protection.

Ease of Integration

Praxis makes integration straightforward by offering a single integration point. This eliminates the usual challenges of connecting with multiple payment providers and methods. By reducing the technical complexity, businesses save valuable development time and resources. Additionally, this seamless integration supports advanced fraud prevention tools, ensuring security is built into the process from the start.

Fraud Prevention

Fraud prevention is a key focus for Praxis, which uses advanced AI and machine learning to safeguard both merchants and their customers. The platform combines rules-based systems, deep learning, and manual reviews to stay ahead of fraud attempts.

Praxis's machine learning systems analyse transaction data to spot suspicious patterns and adapt quickly to evolving fraud tactics. This proactive approach often stops fraudulent payments before they can be completed.

"This week's edition of The Praxis Times focuses on how the latest advancements in Generative AI and Machine Learning (ML) are increasingly being adopted by payment companies to protect merchants and their customers from fraud."

• Praxis Team

These investments align with industry trends, as 93% of Acquirers, Payment Service Providers, Payment Facilitators, and Issuers plan to invest in more AI for fraud prevention over the next 2–5 years. The need for such measures is evident, given that 51% of organisations worldwide have reported experiencing online payment fraud in the past two years.

Praxis's platform also includes secure infrastructure to protect sensitive payment data and combat chargeback fraud. For iGaming operators, this dual focus on security and financial protection is especially critical. The ability to adapt in real time to new fraud methods is a significant advantage in the iGaming sector, where fraudulent activities can escalate quickly and lead to substantial financial losses. By addressing these challenges, Praxis delivers a secure and efficient payment experience that meets the industry's highest standards.

4. PaymentIQ

Information about PaymentIQ's role in the iGaming industry is somewhat limited. There isn't much publicly available detail about its integration process, conversion rates, or fraud prevention strategies. For precise and reliable information, it's best to refer directly to official PaymentIQ resources.

This review provides the groundwork for a fair assessment of its advantages and challenges, which will be discussed in the following section.

Pros and Cons

Here’s a quick look at what sets Fluid apart:

These features bring clear advantages, especially in the competitive iGaming industry.

Fluid’s AI-powered personalisation helps boost conversion rates by delivering payment experiences tailored to user preferences - a critical factor as demand for customised solutions continues to grow in the iGaming world.

The platform’s seamless integration ensures that branding remains consistent throughout the payment process. This not only enhances the overall player experience but also reinforces customer loyalty.

With mobile devices dominating the market, Fluid ensures smooth, high-converting payment experiences across all screens, from smartphones to tablets.

Its real-time analytics give marketing leaders the tools they need to make informed decisions, fine-tune payment strategies, and ultimately drive revenue growth.

On the security front, Fluid’s advanced fraud prevention technology adapts to new threats while keeping false positives to a minimum. This ensures transactions are both secure and hassle-free.

Conclusion

To wrap up, Fluid's AI-driven digital cashier offers a payment experience that's tailored specifically to the needs of Malta's iGaming sector. With its seamless integration, mobile-first approach, and real-time analytics, it equips CMOs with the tools to enhance user engagement and increase revenue. For operators aiming to thrive in a regulated market, Fluid provides a forward-thinking solution built for long-term success.

FAQs

How does Fluid use AI to improve payment experiences in the iGaming industry?

Fluid uses AI-powered technology to craft seamless, personalised payment experiences that improve user satisfaction and increase conversion rates. By processing real-time data, its intelligent cashier customises payment options to match each player's preferences, ensuring transactions are both secure and straightforward.

On top of that, Fluid's AI system helps operators combat fraud by identifying and blocking suspicious activities. It also provides customised solutions aimed at enhancing player satisfaction and engagement. This forward-thinking method enables businesses to optimise revenue while offering a standout payment experience.

How do Fluid's real-time analytics support CMOs in the iGaming industry?

Fluid's real-time analytics provide CMOs in the iGaming sector with instant insights into player behaviour and campaign performance. These tools enable quicker, data-driven decisions that boost player engagement and drive revenue growth.

By leveraging real-time data, CMOs can tailor player experiences with greater precision, spot trends as they emerge, and streamline operations. This keeps marketing strategies flexible and effective, giving businesses the edge they need in a fiercely competitive industry.

How does Fluid provide secure transactions without compromising user experience?

Fluid combines secure transactions with an effortless user experience by leveraging real-time event tracking and AI-driven personalisation. This smart system swiftly spots and resolves payment hiccups, such as card verification delays or processing slowdowns, keeping everything running smoothly and maintaining user trust.

On the security front, Fluid uses continuous monitoring to spot and flag any suspicious activity, effectively preventing fraud. It also ensures compliance with local regulations, like Malta's €9,999.99 cash payment limit. By blending strong security measures with a user-focused design, Fluid protects transactions without disrupting the payment process.