SiGMA Interviews Fluid CPO on AI, Payments, and Innovation
Feb 18, 2025
Lisa Pulk, Chief Product Officer at Fluid Payments, recently sat down with SiGMA TV to discuss how AI-driven solutions are transforming payment experiences in iGaming.
Leveraging AI for Smarter Payments
At Fluid, artificial intelligence is at the core of how we optimize the deposit experience. As Pulk explained, AI predicts user behavior, analyzes payment patterns, and reduces friction, ensuring a smooth payment process.
“We track every deposit process, providing operators with real-time insights; who dropped off, who changed payment methods, and who successfully completed transactions.” – Lisa Pulk
By combining AI-driven tracking with predictive analytics, Fluid ensures deposits are effortless — allowing users to simply click "next, next, done" to complete their payment.
A Unique Solution for Smaller Operators
Lisa also highlighted Fluid’s competitive edge — its ability to act as an extension of an operator’s development team.
“Larger operators might build their own cashier experience, but smaller operators don’t have that luxury. That’s where Fluid becomes the perfect fit.” – Lisa Pulk
Unlike legacy payment solutions, Fluid is 100% focused on optimizing the cashier experience, making it easier for operators to improve conversion rates and streamline their payment operations.
Women in Leadership: Breaking Barriers in iGaming
Beyond payments, Lisa also discussed the growing role of women in leadership within iGaming.
“I see a huge shift. More women are stepping into decision-making roles, and I’m proud to be part of that change.” – Lisa Pulk
Her presence at industry events like SiGMA and ICE underscores this shift, as more women are taking leadership roles in the industry—not just as attendees, but as key decision-makers shaping the future.
To watch Lisa’s full conversation with SiGMA TV, check out the interview here.
At Fluid, we’re excited to continue shaping the future of payments with AI-driven solutions, helping operators optimize conversions and create frictionless deposit journeys. Stay tuned for more updates on how we’re leading innovation in iGaming payments.