Why Fluid Outperforms PaymentIQ, Praxis, Nuvei and Other Legacy Cashiers in Deposit Conversion

Fluid's AI-powered cashier is reshaping payment processing for Malta's iGaming market. It delivers higher deposit conversions by personalising payment flows, reducing friction, and improving fraud detection. Unlike older systems, Fluid uses real-time data to recommend payment methods, optimise mobile experiences, and meet Malta's regulatory standards.

Here’s how Fluid compares to others:

• Fluid: AI-driven, real-time payment adjustments, mobile-optimised, advanced fraud detection, and tailored for Malta.

• PaymentIQ: Lacks detailed deposit conversion strategies and localised features.

• Praxis: Relies on static workflows with limited fraud prevention and localisation.

• Nuvei: Offers strong fraud tools but focuses on conventional workflows, with less emphasis on personalisation.

Quick Comparison

Fluid delivers a smarter, more efficient solution for Malta's iGaming operators, boosting revenue potential through improved deposit conversion and fraud prevention.

How to deliver personalized experiences to drive your iGaming business

1. Fluid

Fluid is an AI-powered digital cashier designed to personalise payment experiences for Malta's iGaming market. This platform creates customised payment journeys that adapt to real-time user data, aligning with each player's behaviour and preferences.

Deposit Conversion Rate

Fluid enhances deposit conversion by minimising friction at critical decision points. By analysing player behaviour, it identifies where users tend to drop off and adjusts the payment flow instantly. For example, it can suggest payment methods based on a player's location, previous successful transactions, or current session activity. Its real-time adaptability allows the platform to tweak the interface - highlighting security features or altering prompts - to guide users more effectively. Plus, integration is quick, taking just minutes to implement, ensuring an immediate impact. This dynamic approach sets the stage for Fluid's broader AI capabilities.

AI-Driven Features

Fluid’s AI refines every layer of the payment process. By studying how players interact with payment options, it identifies the most effective methods for successful transactions and adjusts the options displayed accordingly. Its smart payment routing ensures transactions are processed through the most reliable channels by evaluating real-time success rates and other contextual factors. The platform is also optimised for mobile and tablet users, offering interfaces tailored for smaller screens and touch navigation, ensuring a seamless experience across devices.

Fraud Prevention

Fluid employs advanced AI to tackle fraud effectively. Unlike traditional rule-based systems that can mistakenly block legitimate users, Fluid analyses transaction patterns in real time, reducing fraud by up to 90%. This sophisticated detection system operates quietly in the background, maintaining a smooth and secure experience for users. These advanced security measures further enhance the platform's efficient transaction process.

Localisation for Malta

Fluid is tailored to meet Maltese standards, using proper EUR formatting (e.g., €1.234,56), DD/MM/YYYY date formats, and incorporating local payment methods. Its real-time analytics are designed to align with local business practices and regulatory requirements, including the Malta Gaming Authority's guidelines. These localised features not only simplify the payment process but also contribute to higher deposit conversion rates.

2. PaymentIQ

PaymentIQ functions as a payment orchestration platform, handling transactions through established banking networks and traditional payment providers. However, there’s limited publicly available information about its strategies for deposit conversion, fraud prevention, or how well it caters to the Maltese market.

Relying on conventional methods might impact the efficiency of deposit conversions, especially when compared to more modern systems. This highlights a noticeable gap in PaymentIQ's approach when stacked against the advanced solutions explored later in this discussion.

3. Praxis

Praxis is a payment processing platform that operates through traditional financial networks. Unlike systems that adjust dynamically to user behaviour, Praxis sticks to established transaction methods.

Deposit Conversion Rate

Praxis follows standard workflows for processing payments, with no specific improvements reported in terms of deposit conversion rates.

Fraud Prevention

Fraud detection in Praxis is rule-based, though its overall effectiveness hasn’t been clearly outlined.

Localisation for Malta

While Praxis supports transactions in EUR, it falls short when it comes to integrating local payment options or offering tailored support for users in Malta.

4. Nuvei

Nuvei is a payment processor catering to various industries, including iGaming. It uses well-established payment workflows to ensure secure and compliant transactions.

Deposit Conversion Rate

Nuvei's approach to deposit conversions relies on trusted practices designed to ensure smooth and dependable transactions. These practices form the backbone of its fraud prevention measures.

Fraud Prevention

Nuvei's "Nuvei Shields Up" system is packed with features like tokenisation, PCI Management, Smart 3DS Routing, IP geo-location tracking, and over 200 customised fraud rules to protect transactions.

Tokenisation alone helps reduce fraud by 26%, while its chargeback prevention tools cut chargebacks by as much as 98%. For iGaming operators, Nuvei offers AI-driven fraud scoring, advanced risk controls, intelligent retry systems, and detailed monitoring analytics to strengthen its risk management framework.

Localisation for Malta

Nuvei also customises its services to meet the specific needs of the Maltese market. It supports transactions in euros (EUR) to align with local currency requirements. Additionally, the platform complies with Malta's regulatory standards, ensuring it meets local payment processing needs effectively.

Platform Advantages and Disadvantages

Fluid's AI-powered cashier is specifically designed for Malta's iGaming market. It offers a dynamic way to detect potential fraud while ensuring strict adherence to Maltese regulations - a critical factor for maximising deposit conversion. By integrating with regulatory databases, Fluid ensures compliance with local standards, supports EUR transactions, and automates monitoring processes. This creates a system that’s tailored to the unique demands of Malta's highly competitive iGaming environment.

On the other hand, legacy systems often fall short in this area. These older platforms rely on rigid, rule-based methods that struggle to keep up with evolving fraud tactics. This inflexibility tends to result in higher rates of false positives. Moreover, many traditional platforms overlook the importance of localisation, making it difficult for them to effectively address risks and opportunities specific to Malta's iGaming sector.

Fluid's AI-powered solution stands out by boosting deposit conversion rates, improving fraud prevention, and delivering localisation that aligns perfectly with Malta's market needs. These capabilities are essential for thriving in Malta's competitive iGaming landscape.

Conclusion

This review highlights how Fluid stands out in Malta's competitive iGaming market by enhancing deposit conversions with its AI-powered digital cashier.

To succeed in this space, operators need advanced solutions that ensure seamless regulatory compliance, effective fraud prevention, and tailored payment experiences. Fluid addresses these demands by using real-time data to personalise payment processes, creating a smoother journey for players.

By leveraging AI-driven personalisation, Fluid not only improves deposit conversion rates but also enhances player satisfaction - two key factors for long-term success in Malta's regulated iGaming market.

For operators aiming to boost deposit conversions while maintaining compliance, Fluid provides a well-rounded solution. Its features include seamless brand integration, sophisticated fraud detection tools, a mobile-friendly design, and support for multiple currencies, including the euro - making it perfectly suited for Malta's dynamic environment.

With quick integration, minimal development requirements, and real-time analytics, Fluid offers a forward-thinking approach to reducing payment friction. In an industry where smooth transactions are critical to player retention, having a system that adapts to the evolving challenges of iGaming is crucial for sustainable growth.

As Malta's iGaming industry continues to evolve, Fluid is prepared to tackle new challenges, ensuring operators remain competitive and ready for the future.

FAQs

How does Fluid use AI to boost deposit conversions for iGaming operators in Malta?

Fluid’s AI technology takes deposit conversions for iGaming operators in Malta to the next level by delivering customised payment experiences that cater to each player's unique preferences. This approach makes transactions seamless and eliminates unnecessary hurdles during the deposit process.

On top of that, Fluid’s sophisticated fraud detection systems add an extra layer of security, cutting down on fraudulent activities while fostering trust among players. With improved transaction success rates as part of the package, these features not only boost player confidence but also drive higher satisfaction and better deposit conversions.

How does Fluid cater to the specific needs of the Maltese iGaming market?

Fluid is designed with Malta's specific needs in mind. All transactions are handled in euros (€), dates are presented in the DD/MM/YYYY format, and numbers are formatted with commas for thousand separators and periods for decimals. The platform also incorporates metric units and shows temperatures in Celsius, providing an experience that aligns perfectly with Maltese standards and everyday practices.

What makes Fluid's fraud prevention system more effective than traditional rule-based methods?

Fluid's fraud prevention system leverages AI-powered technology to keep a vigilant eye on transactions in real time, dynamically spotting and blocking suspicious activities. Unlike outdated rule-based systems that stick to rigid criteria - like transaction caps or flagged IP addresses - Fluid's approach evolves alongside emerging threats, offering a more precise way to detect fraudulent behaviour.

What sets this system apart is its ability to minimise false positives while identifying subtle and complex fraud patterns that static rules often overlook. With its ability to learn and adapt continuously, Fluid ensures a safe and smooth payment process for both players and operators, building trust and boosting operational effectiveness.