Why Fluid Is the Best Cashier Compared to Legacy Cashiers for iGaming Operators
Oct 2, 2025
Fluid
Fluid transforms payment processing for iGaming operators, offering enhanced user experience, AI-driven personalisation, and robust fraud prevention.
Fluid offers a modern payment solution tailored for iGaming operators, addressing key challenges that legacy systems struggle with. It integrates smoothly with platforms, prioritises mobile-first design, and uses AI to personalise payment experiences and detect fraud. Unlike older systems, which often feel outdated and disconnected, Fluid ensures efficient multi-currency support, real-time analytics, and faster deployment. This makes it ideal for operators in regulated markets like Malta, where compliance with the Malta Gaming Authority (MGA) and player satisfaction are critical.
Key Highlights:
User Experience: Fluid avoids generic iframes, ensuring a consistent brand experience. It’s mobile-friendly and supports multiple currencies, including the euro.
AI Personalisation: Offers tailored payment journeys and real-time insights into player behaviour.
Fraud Detection: Uses AI to identify suspicious activity, reducing false positives and improving security.
Efficiency:Quick integration and advanced reporting tools simplify operations and decision-making.
Legacy systems, by contrast, rely on outdated technology, lack personalisation, and struggle with modern fraud prevention and multi-device compatibility. Fluid’s features make it a superior choice for operators aiming to meet player expectations and regulatory requirements while improving overall performance.
Revolutionising payments in the gaming industry
1. Fluid
Fluid redefines how iGaming cashier systems operate. Using artificial intelligence, it tackles common challenges, boosts conversion rates, and ensures a hassle-free experience for players.
User Experience
At its core, Fluid is designed for seamless brand integration. Instead of relying on generic iframes that can feel out of place, it blends smoothly into an operator's platform. This means players enjoy a consistent, uninterrupted brand experience from the moment they start a deposit to the moment it’s completed.
With a mobile and tablet-first design, Fluid ensures payment flows work effortlessly across all devices. This approach not only enhances convenience but also helps reduce drop-offs during transactions. To make things even simpler, the platform includes guided payment steps, minimising confusion and keeping players on track during critical moments.
Fluid supports multiple currencies, including the euro, making it particularly useful for operators in Malta who often deal with a variety of digital currencies. This flexibility makes payment integration easier and more efficient.
The result? A refined, intuitive payment experience that lays the groundwork for smarter, personalised payment solutions.
AI-Driven Personalisation
Fluid’s AI engine takes personalisation to the next level by creating tailored payment journeys based on each player’s behaviour. By analysing user activity, it adjusts payment options to suit individual preferences, increasing the likelihood of successful transactions while staying compliant with regulations.
The platform also provides real-time behaviour analytics, offering insights into player payment habits, the best times to prompt payments, and potential friction points. These insights empower operators to continually fine-tune the payment process for better results.
Fraud Prevention
Security is a top concern in iGaming, especially under the watchful eye of the Malta Gaming Authority. Fluid uses AI and machine learning to detect fraud in real time, analysing transaction patterns to flag suspicious activity. This approach not only strengthens security but also contributes to smoother operations by reducing false positives, ensuring legitimate players aren’t inconvenienced.
As fraud tactics evolve, Fluid’s detection systems adapt, maintaining high security standards without compromising the user experience.
Operational Efficiency
For operators eager to adopt new technology, speed is essential. Fluid offers quick integration, making it easier to deploy and start reaping the benefits without delay.
Additionally, its analytics and reporting tools provide a clear view of payment performance across different player groups, payment methods, and timeframes. This data helps operators make informed decisions, refine payment strategies, and deliver an even better experience for players.
2. Legacy Cashiers
Legacy cashiers are built on outdated technology and rigid systems that struggle to meet the fast-evolving demands of the modern iGaming industry.
User Experience
Many legacy cashiers rely on generic iframe solutions, which often feel disconnected from the operator's brand. For players, this creates an awkward shift between the gaming platform and payment pages, disrupting the overall experience. Such disjointed transitions can erode trust and lead to higher abandonment rates.
On top of that, these systems are not designed with mobile users in mind. Payment flows on smartphones and tablets often feel clunky and frustrating, creating unnecessary friction for players who prefer gaming on the go.
Another common issue with legacy cashiers is their handling of currencies. Supporting multiple currencies, including the €, often requires manual configurations, making the process cumbersome for operators. Unlike more modern solutions like Fluid, which handle multi-currency support seamlessly, these older systems struggle to adapt efficiently.
These limitations in user experience also make it harder to achieve personalisation and improve fraud prevention measures.
AI-Driven Personalisation
Legacy systems offer a one-size-fits-all approach to payments. Without advanced algorithms to analyse player behaviour, they fail to provide personalised payment options based on individual preferences. This means every player is presented with the same payment methods, regardless of their gaming history or specific needs.
Additionally, these systems lack real-time analytics, leaving operators with only basic reports on completed transactions. While these reports can track what’s happening after the fact, they don’t provide insights into where players abandon the process or why certain payment methods perform poorly.
Fraud Prevention
Fraud detection in legacy systems relies heavily on rule-based methods, which require frequent manual updates to stay relevant. Unfortunately, this approach often struggles to keep up with increasingly sophisticated fraud tactics. As a result, these systems may generate numerous false positives, inadvertently blocking legitimate players.
Another drawback is that traditional fraud prevention methods tend to analyse transactions in isolation, rather than considering broader behavioural patterns. This makes it easier for advanced fraud attempts to slip through while also flagging legitimate transactions - especially for players with unusual but valid spending habits.
Operational Efficiency
The operational inefficiencies of legacy systems are hard to ignore. They require lengthy integration processes, provide only basic reporting tools, and often involve disruptive maintenance that can lead to downtime.
These challenges underscore the pressing need for a more modern, adaptable solution that can meet the demands of today’s iGaming landscape.
Pros and Cons
Here’s a breakdown of how Fluid compares to legacy cashiers across several key factors:
Factor | Fluid | Legacy Cashiers |
|---|---|---|
User Experience | Advantages: Fully integrates with the brand's identity (avoiding generic iframes), designed with a mobile-first approach for smartphones and tablets, and handles multi-currency transactions efficiently (including €). | Limitations: Often based on outdated design frameworks that might not meet modern user expectations. |
AI-Driven Personalisation | Advantages: Delivers customised payment experiences and provides real-time, actionable insights into user behaviour. | Limitations: Usually offers standardised processes with limited insights into individual player preferences. |
Fraud Prevention | Advantages: Leverages AI and machine learning for adaptive fraud detection, ensuring secure transactions. | Limitations: Relies on traditional, rule-based systems that may struggle to keep up with emerging threats. |
Operational Efficiency | Advantages: Quick to integrate with minimal development effort, paired with real-time analytics for proactive decision-making. | Limitations: Often requires more time for integration and provides limited real-time reporting capabilities. |
Technical Capabilities | Advantages: Supports a wide range of currencies, including cryptocurrencies, offers step-by-step payment guidance, and includes advanced analytics tools. | Limitations: Typically supports fewer payment options and lacks the flexibility to adapt to changing operational needs. |
This comparison highlights how Fluid's modern design and AI-powered tools address the gaps in legacy systems. Its personalised payment paths, enhanced security, and streamlined integration provide operators with powerful tools to meet evolving market demands - all while reducing disruption and offering clear insights into player behaviour.
Conclusion
For iGaming operators in Malta, Fluid stands out as a game-changer compared to traditional cashier systems. With its AI-powered personalisation and mobile-first approach, it caters to the rising expectations of today’s players in an ever-evolving gaming market.
What sets Fluid apart is its strong alignment with Malta's regulatory framework, including compliance with MGA and GDPR standards. This not only ensures operators meet legal requirements but also supports growth in a highly regulated environment. In an industry where iGaming fraud has surged by 60%, Fluid’s advanced fraud prevention tools - like real-time monitoring and behavioural analytics - provide a level of protection that outdated rule-based systems simply can’t match.
Operational efficiency is another area where Fluid shines. Its quick integration process minimises downtime, and its seamless brand incorporation - eliminating the need for generic iframes - maintains a consistent and polished user experience throughout the payment process. This is something legacy systems often struggle to deliver.
Additionally, Fluid’s support for multiple currencies and cryptocurrencies helps operators expand their reach in international markets. The inclusion of real-time analytics allows for ongoing improvements, ensuring that offerings remain competitive and tailored to player preferences.
In Malta’s competitive iGaming sector, where retaining players and streamlining operations are critical, Fluid delivers a modern, user-focused solution. Its advanced technology, regulatory compliance, and emphasis on user experience provide operators with the tools needed to upgrade their payment systems and achieve long-term growth. By addressing the limitations of older systems, Fluid positions itself as the clear choice for operators looking to stay ahead in the industry.
FAQs
How does Fluid use AI to personalise and improve payment experiences for iGaming operators and their players?
Fluid uses AI-powered personalisation to fine-tune payment options based on each player's unique preferences and habits. By examining details such as the type of device used, location, and past transaction patterns, Fluid makes deposits quicker, easier, and more suited to individual needs.
On top of that, its real-time fraud detection algorithms add an extra layer of security without disrupting the user experience. This smart approach not only improves player satisfaction but also encourages more frequent deposits and improves conversion rates for iGaming operators.
What makes Fluid the ideal cashier solution for iGaming operators in regulated markets like Malta, especially in terms of compliance and player trust?
Fluid is built to align with the rigorous regulatory standards of markets such as Malta, adhering to the guidelines set by the Malta Gaming Authority as well as broader EU regulations. Its payment system places a strong emphasis on security, transparency, and GDPR compliance, equipping operators with the necessary tools to uphold their licences and operate with assurance.
By delivering a secure and smooth payment experience, Fluid not only ensures compliance but also strengthens player trust and satisfaction. A dependable and easy-to-use cashier system instils confidence in players - a crucial factor for fostering long-term loyalty in tightly regulated markets like Malta.
How does Fluid make payment operations more efficient for iGaming operators?
Fluid transforms payment operations for iGaming operators by delivering quicker, hassle-free payment workflows. These workflows cut down transaction times and minimise the need for manual intervention. Thanks to its AI-driven technology, operators benefit from real-time fraud detection and payment options tailored to players' preferences, ensuring a more secure and user-friendly experience.
Built on a cloud-based system, Fluid simplifies the setup process, reduces dependency on physical hardware, and helps lower operational expenses. This efficient structure not only accelerates deployment but also refines payment processes, enabling operators to boost conversion rates and cater more effectively to the varied needs of their player base.