Darren Borg

Darren Borg is co-founder and Chief Financial Officer at Fluid, responsible for the finance function — fundraising support, operator commercial models, payment economics, and the unit-level math that determines whether a feature pays for itself.

Darren's earlier career started in audit and accounting at RSM in Malta, where he worked across regulated industries including iGaming. He moved operator-side at MegaRush, a Malta-licensed casino brand, where he saw the full P&L of running a licensed iGaming business — including the parts that depend on PSP fees, chargeback ratios, and the cost of failed deposits that nobody puts on the homepage.

That operator perspective is rare on the supplier side and shows up in Fluid's commercial model. Darren is the person inside Fluid who can answer 'does this payment route actually save the operator money once you net out auth-rate, fees, and reconciliation cost?' — and he expects the rest of the team to be able to answer it too.

He writes about iGaming finance, payment economics from an operator's perspective, the hidden costs of cashier UX (failed deposits, chargebacks, reconciliation overhead), and how regulated operators should think about the unit economics of their payment stack.