How PowerPlay rebuilt its deposit experience around Fluid

Operator background

PowerPlay.com is a licensed online gaming operator in Canada, offering sports betting, casino, and live dealer games to a regulated North American audience. The brand is known for prioritising a localized, premium experience and treats fast, efficient transactions as a first-class part of the player journey, not an afterthought.

For an operator running three product verticals on a single platform — sportsbook, casino, and live dealer — the cashier has to work for very different deposit rhythms. A casino player might deposit slowly while choosing a slot. A sportsbook player needs to top up in the seconds before the line moves. A live dealer player has to clear a deposit between hands. One static cashier UX will leak conversion in at least one of those flows.

The challenge before Fluid

PowerPlay’s payments team had three problems they wanted the cashier to solve at once.

First, conversion at the deposit funnel. Like most operators, PowerPlay was using a generally-good legacy hosted cashier — one of the cashier products that legacy vendors sell alongside their orchestration platforms. The orchestration underneath worked fine; the cashier UX on top did not adapt the deposit flow per player. Every player saw the same drop-down of methods regardless of what they had used before, where they were depositing from, or what time of day. That generic UX shows up as an attrition rate the team could see in the dashboard but couldn’t fix from inside the existing setup.

Second, optimization velocity. Iterating on the deposit flow in a hosted cashier is slow — UI changes are vendor-side, A/B tests are quarterly at best, and any localized variant requires a new ticket. PowerPlay wanted to move faster on flow optimization without filing change requests against a third party.

Third, visibility. Because the hosted cashier ran on the vendor’s domain and rendered as an iframe, the player-behavior signal that mattered to the payments team — where players hesitated, which methods declined, what retry behavior actually worked — was gated by the vendor’s reporting cadence rather than available in real time.

How Fluid solved it

PowerPlay integrated Fluid’s context-aware cashier across all three of its product verticals. Three things changed about how the deposit experience works for their players.

The cashier became part of PowerPlay’s brand, not a third-party iframe. Fluid renders inside the operator’s DOM, in the operator’s brand, on the device the player is holding. For PowerPlay this meant the cashier matched the rest of the product experience visually and didn’t break the session with a hosted-cashier round-trip — particularly important for live dealer and in-play sportsbook flows where the deposit window is measured in seconds.

Each player sees a deposit flow tuned to their own behavior. Fluid’s AI watches what each player has done in the cashier before — preferred method, typical deposit amount, time-of-day pattern, how they reacted to past declines — and personalizes the next deposit’s flow accordingly. PowerPlay specifically called out the localized payment experience this enables for Canadian players: surfacing the right Canadian-relevant methods and prompts in the moments they convert best.

The team got AI-driven A/B testing inside the cashier. Rather than negotiating quarterly UI changes with a vendor, PowerPlay’s payments team can now run continuous, AI-driven A/B tests on deposit flows in production — cycle through prompt copy, method ordering, retry messaging, and bonus-eligibility nudges, and see the conversion impact immediately.

What it unlocked

The PowerPlay deployment gave the team three things the legacy cashier couldn’t:

• A faster, more localized payment experience for Canadian players — including the kind of in-flow personalization that the player notices but can’t quite name.
• Continuous optimization — the team can ship deposit-flow changes when they have data, not when the vendor’s roadmap allows.
• Real-time tracking and fraud signal — Fluid Control gives the payments and risk teams the live data they need to react during a deposit-success drop, not the next morning.

Why it matters

PowerPlay represents a specific type of modern licensed operator — multi-product, regulated, premium-brand-conscious, and unwilling to treat the cashier as a commodity. For that operator, the question isn’t whether the cashier can route a deposit through a PSP — every legacy orchestrator can. The question is whether the deposit experience is good enough to compete for player loyalty, and whether the payments team can keep improving it.

That’s the problem Fluid is built to solve, and that’s why PowerPlay is on the platform.

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