Markus Salo Joins Fluid as VP, Commercial & Partnerships

October 5, 2026 — Fluid, the AI-powered cashier for high-performance iGaming operators, today announced that Markus Salo has joined the company as VP, Commercial & Partnerships.

Markus brings extensive experience across fintech, payments, crypto and iGaming. Throughout his career he has focused on building commercial partnerships, developing new markets and driving growth, with experience ranging from SaaS and payment solutions to high-risk and digital-asset businesses.

In his new role, Markus will lead Fluid’s commercial growth, sales, business development and strategic partnerships, with a particular focus on expanding Fluid’s position within the iGaming and payments ecosystem.

“I’m very excited to join Fluid Payments at an important stage of its growth,” said Markus Salo, VP, Commercial & Partnerships at Fluid. “Fluid has built a strong product and a compelling proposition for the payments market, and I’m looking forward to helping take the commercial side to the next level — building new partnerships, opening new markets and working closely with customers.”

The appointment comes as Fluid continues to scale. The cashier is now live with more than 50 brands worldwide, and recent partnerships such as ALL IN Platform are bringing it to a growing network of operators, platforms and payment partners. Markus joins the Fluid team to build on that momentum.

Operators, platforms and payment providers interested in working with Fluid can get in touch.

About Fluid

Fluid is the leading modern cashier solution built specifically for the iGaming industry. Powered by AI and designed for flexibility, Fluid delivers fast, context-aware payment flows, seamless operator controls, and conversion-optimised experiences that drive long-term value. Fluid is live with more than 50 brands worldwide.

For media enquiries, contact Roberto Rubio, CEO of Fluid, at [email protected].